Tag Archives | Transformation

Orchestrating Customer Engagement

Boy did I feel lucky I was part of a A-Team lineup which spoke at the Avaya Engages 2015 in London this week. Three things just threw me for a loop. Being part of the trio with Andy Cunningham (CMO and legend in Tech Marketing) and Gary Barnett (SVP and General Manager) was for me […]

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Will digital press kill the bookstore?

We are in the midst of the digitalization of seemingly everything. Music, magazines, airline boarding passes, e-payments are just a few areas where some for a longer period, some just recently where the traditional interaction is being slowly replaced by a digital. What will happen to the traditional methods? Will they disappear? An interview in […]

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Transforming business with social media will #FAIL, if they don’t get the education

For there to be a wider acceptance of social media use by businesses then one cannot ignore the biggest blockers out there; the decision makers themselves. Our initiatives will fail without remembering to educate those making the decisions. Having spent the last 2 years crossing many countries of the EU talking to medium, large and […]

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