Tag Archives | Strategy

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Will digital press kill the bookstore?

We are in the midst of the digitalization of seemingly everything. Music, magazines, airline boarding passes, e-payments are just a few areas where some for a longer period, some just recently where the traditional interaction is being slowly replaced by a digital. What will happen to the traditional methods? Will they disappear? An interview in […]

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How to know you are ready for Social Media

All the buzz. All the hype. Companies many are ready to jump on the Social Media bandwagon. So, how do you know when you are ready? What are the checkpoints you should go through?  When a person decides to “get on Facebook” it doesn’t take much thought or planning. When a business opens a new […]

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