How and why certain groups of people tend to use one social media platform over another and how businesses react to this. This is a brief study of how the 3 Kuwaiti telecoms use Facebook, Twitter and Instagram to varying degrees to interact with their customers. Companies studied are Zain, Viva Telecom & Ooredoo Kuwait. […]
Tag Archives | Facebook
Facebook stealing service away from Twitter?
Some new data came out this week from Socialbakers showing that the number of questions being asked on Facebook to brands has increased 26% in 6 months. So, what does this mean? Are people finding the fluid stream of Twitter less than comforting or helpful, or is Twitter too slow? Integrate don’t innovate when servicing customers
Social Media is Coming Home
During my attendance and engagement at the Call Center World this year in Berlin I had the chance to meet with others who were also presenting with me on the subject of customer service and social media. In this post I wanted to introduce one of those persons; Daniel Backhaus. During our discussions he brought […]
16 things to do before talking ‘social’ to a client
I get asked this every so often by colleagues, business partners and now more often clients who are faced with the need to talk about social media with their clients. Many or most of them are not very “social” in this sense of the word and are unsure of where to begin. Think about it, […]
