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Social User Channel Preferences Kuwait

How and why certain groups of people tend to use one social media platform over another and how businesses react to this. This is a brief study of how the 3 Kuwaiti telecoms use Facebook, Twitter and Instagram to varying degrees to interact with their customers. Companies studied are Zain, Viva Telecom & Ooredoo Kuwait. These companies were not involved in this study and only publicly available information was used.

Company links:

Zain https://www.kw.zain.com/kw/af/home.do?lang=en

Ooredoo http://www.ooredoo.com.kw/en

Viva Telecom http://www.viva.com.kw/

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