Archive | Digital Interactions

Customer Effort Should = 1

I just came back from a company speaking event (yes, one which pays my pay check) where I talked about orchestrating customer engagements.(see link below) Which is a smart way of saying just make life simpler for your customers and they might just stay your customers for that bit longer. It really is a big […]

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Orchestrating Customer Engagement

Boy did I feel lucky I was part of a A-Team lineup which spoke at the Avaya Engages 2015 in London this week. Three things just threw me for a loop. Being part of the trio with Andy Cunningham (CMO and legend in Tech Marketing) and Gary Barnett (SVP and General Manager) was for me […]

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Bank Mobile App and Customer Service

I just came across an article from 1to1 (sorry, login wall) but the point was it brought to my attention a US bank and its jump into Customer Input in designing a mobile application. You can see more about this application on their own web page as well. http://www.ally.com/bank/online-banking/go-mobile.html Ally has won an award from Forrester for their […]

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