Author Archive | Andrew

Customer Effort Should = 1

I just came back from a company speaking event (yes, one which pays my pay check) where I talked about orchestrating customer engagements.(see link below) Which is a smart way of saying just make life simpler for your customers and they might just stay your customers for that bit longer. It really is a big […]

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Orchestrating Customer Engagement

Boy did I feel lucky I was part of a A-Team lineup which spoke at the Avaya Engages 2015 in London this week. Three things just threw me for a loop. Being part of the trio with Andy Cunningham (CMO and legend in Tech Marketing) and Gary Barnett (SVP and General Manager) was for me […]

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Social User Channel Preferences Kuwait

How and why certain groups of people tend to use one social media platform over another and how businesses react to this. This is a brief study of how the 3 Kuwaiti telecoms use Facebook, Twitter and Instagram to varying degrees to interact with their customers. Companies studied are Zain, Viva Telecom & Ooredoo Kuwait. […]

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Time of Ambient Everything?

Just had to repost this here as it is a challenge to context and a move to ambient. Here the original post: http://www.computerworld.com/s/article/9244093/Here_comes_the_age_of_ambient_everything   Computerworld –¬†While shopping at the grocery store recently and wearing¬†Google Glass, I got an incoming social media alert referring to a phrase used by the Pew Research Center: “ambient news.” Wait, […]

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